Setup & verification support
Check eligibility, find an existing listing and help organise the information needed to claim or set up your profile. We guide you through verification steps that Google makes available to your business.
Google Business Profile services
Help local customers
find and choose you.
Google Business Profile setup, optimisation and ongoing management for businesses that want to make a better impression on Search and Maps.
Discuss my Google profileYour first impression on Google
Make it easy to understand your business.
Someone looking for a local business may check the Google profile before visiting the website. They want to know what you do, whether you cover their area, what customers say and how to get in touch.
We review your existing profile or help you get started, then agree the improvements and ongoing work that fit your business. You work directly with Substance Digital, with a clear scope and quote.
What we can help with
A profile that reflects
the business you run.
Profile improvements
Review categories, services, description, contact information, opening hours and website links. We agree accurate changes that represent the actual business and the areas it serves.
Photos & updates
Choose suitable photographs and plan useful profile content. New photography, short video and ongoing updates can be scoped alongside your website and other marketing.
Reviews & responses
Create a practical process for inviting genuine customer feedback, using review links or QR codes. We can also agree a way to prepare helpful, professional responses.
Website & local search
Check that your profile and website explain the same services and use consistent business details. Useful service pages and real project examples help customers assess the work.
Ongoing management
Agree who maintains the profile, how changes are approved and which available performance measures to review. Website clicks and call-button interactions help inform the next priorities.
Visibility & prominence
What matters in local search?
Google describes three main local-ranking factors. Our work focuses on accurate information, useful content and a stronger public presence.
Relevance
How closely your business matches the search. Complete, accurate profile information helps Google understand what you offer.
Distance
How close the business is to the person searching. Results can change with their location.
Prominence
How well-known the business is. Google considers signals including links, reviews and ratings.
Read Google’s local-ranking guidance and guidance on genuine reviews. Rankings are determined by Google; a specific position cannot be guaranteed.
Before we start
Your Google profile, explained.
Can you improve a profile I already have?
Yes. Send us the link or the exact business name and location. We can review the existing information and agree the work needed before making changes.
Does Google charge for a Business Profile?
Google Business Profile itself is free. Any fee quoted by Substance Digital covers the agreed setup, content, improvement or management work.
Can you help if I visit customers at their premises?
We can review the appropriate service-area setup for an eligible business. The profile should accurately represent where the business operates. Eligibility and verification are governed by Google’s requirements.
Can you guarantee a top position on Google Maps?
No. We can improve the agreed parts of the profile and supporting website, but Google decides the results. Relevance, distance and prominence all matter.
How do we get more customer reviews?
We can help make it straightforward for real customers to leave honest feedback and agree a process for responses. Review requests should be open and genuine, without rewards or incentives.
Can this be part of a website project?
Yes. Google Business Profile work can be quoted on its own or alongside a new website, content creation and local SEO. We agree the work, responsibilities and reporting before starting.
A useful starting point
Show us where you are now.
Send your profile link, website address and the main services you want customers to find. Tell us whether you need a first profile, help with an existing listing or ongoing care.
We’ll start with the current setup and explain the next steps in plain English.
Explore the areas we coverWarrington & surrounding areas
Google Business Profile
services near you.
Choose your area for practical profile guidance, a starting checklist and a brief tailored to the work you need.
Cheshire & Warrington
Merseyside & Halton
Greater Manchester
West Lancashire
Google Business Profile / Substance Digital
Build a clearer presence on Google.
Let’s look at your profile, the customers you want to reach and the work that will make it more useful.