Leeds / Substance Digital
Paid advertising
for businesses in Leeds.
Plan a campaign around a clear audience, a useful landing page and an action you want people to take.
Discuss your project →A clear starting point
Start with your business.
We discuss your offer, where the campaign should run and how customers will respond. Depending on the brief, that may involve Google or Meta advertising and existing or newly created campaign material.
For a Leeds business serving customers beyond its immediate area, explain which services are delivered at a premises and which involve a visit. We can plan and review website work remotely; photography and video are available UK-wide with travel agreed for each project.
What we can discuss
Work shaped around your brief.
- Agree campaign goals, audience and geographic targeting
- Review the landing page, contact journey and available creative
- Separate management work from advertising spend paid to the platform
- Plan measurement and reporting around the available data
The detail
Agree the right scope.
Campaigns require an agreed budget and suitable account access. Results depend on the market, offer, competition and platform delivery, so we do not promise a fixed number of leads or a particular return.
We agree the scope, responsibilities and next steps before work begins. Your first conversation can take place remotely.
Explore the Paid advertising service →Frequently asked
Before we start.
Is advertising spend included in management?
Advertising spend paid to the platform and our management work are discussed separately and made clear in the agreed scope.
Do you work with businesses throughout the UK?
Yes. Website briefing and reviews can take place remotely. Photography and videography are available UK-wide, with travel and production arrangements agreed for each project.
A useful local brief
Choosing the right audience around Leeds
Leeds City Council lists LeedsBID and Otley BID as separate business improvement districts. Read the local source.
A business with a single customer-facing premises may want a different campaign from one serving multiple locations. We discuss where you actually work, the enquiry you want and which page will answer that visitor’s question.
For relevant Google Ads campaign types, location options can include interest in a place as well as likely presence. Review location reports alongside enquiry quality; a location setting is not a guarantee of precisely where every user is.
Paid advertising / Leeds
Let’s talk about your project.
Tell us about your business and what you would like to achieve.