Websites · Google · Content / UK-wide
A Leeds business comparing a new website with ongoing marketing should start by separating the initial build from work that continues after launch. Identify who the customers are, what they need to know, and whether they should call, request a quote or make an appointment.
Discuss your project →Working together
A website can bring together service explanations, accessible contact details and a portfolio of real work. If a Google Business Profile already exists, review it rather than creating a duplicate; use accurate categories, opening hours and customer-facing details. Content creation, social media, SEO, advertising and analytics can each be included when useful and clearly scoped. A project may involve remote workshops and online feedback; filming, photography and other on-site work depend on a separately agreed location, schedule and travel arrangement. No particular position in Google can be guaranteed.
Substance Digital is a founder-led studio. Website briefing and reviews can take place remotely. Any photography, filming, on-site work and travel are agreed for the project.
Our services / Leeds
Explore an individual service or combine the work in one project.
Build a website around the questions a customer has before they contact you. We agree the structure, content responsibilities, mobile experience and enquiry routes before design begins. Bring an existing site or a short outline of what you need.
Explore Website design in Leeds →Review the details that appear on Google Search and Maps, including business information, services and photographs. We can help plan genuine review requests and agree who approves changes; Google controls eligibility, verification and search positions.
Explore Google Business Profile management in Leeds →Plan film around a specific use, such as a service introduction, event or social campaign. The brief covers the story, locations, permissions, deliverables and editing. On-site production and travel are confirmed for each project.
Explore Videography in Leeds →Agree which channels matter, who supplies material and how posts are approved. A practical content plan can combine existing photos, useful updates and campaign assets rather than publishing without a clear purpose.
Explore Social media management in Leeds →Develop useful photographs, copy and short-form video for a website, profile or campaign. We can review what you already have, agree the gaps and plan any on-site production with travel and usage rights covered in the brief.
Explore Content creation in Leeds →Identify which actions matter, such as enquiries or contact clicks, then agree a measurement setup appropriate to the website. Reporting helps you understand what is happening, subject to the tools, consent choices and data available.
Explore Website analytics in Leeds →Review the services customers search for, the quality of your pages and the technical issues that may affect discovery. We agree priorities, improvements and measurement; no specific ranking or enquiry volume can be guaranteed.
Explore Search engine optimisation in Leeds →Plan Google or Meta campaigns around the audience, desired action and available creative. The brief should distinguish campaign management from the advertising spend paid to the platform, and identify how results will be measured.
Explore Paid advertising in Leeds →Create images for websites, brands, events or social channels with the intended use, formats and outputs agreed in advance. Where a shoot is required, location, availability and travel are discussed for the project.
Explore Image content in Leeds →Help transport and haulage businesses explain their services, fleet and coverage. We can review an existing website and discuss a design proposal; the production scope and any photography are agreed separately.
Explore Haulage website design in Leeds →Starting a project
Yes. We can discuss your goals, review content and share designs remotely. Tell us your preferred way to communicate and any accessibility requirements at the start.
Photography and videography are available UK-wide. We agree the location, travel, scheduling and deliverables for each project before booking.
We can review how the profile and website describe your real services and contact details. Google decides eligibility, verification and rankings; we agree what work is included before starting.
Local business context
Leeds City Council lists LeedsBID and Otley BID as business improvement districts. Read the local source
A useful brief starts with what your business offers, how customers reach you and where you actually work. We can discuss the right website, Google profile and content for that audience.
Substance Digital / Leeds
Share your business, current website and the customers you want to reach. We’ll discuss a suitable scope.