Leeds / Content creation
Content creation for Leeds businesses.
Plan website copy, photography and short video around the services you want customers to understand.
Discuss your project →Your content brief
Connect the message to a real next step.
A useful introduction should tell people what you do and where to go next. If a service needs more explanation, the website can hold the detail while a short update introduces it elsewhere. We can review the content you have, establish who supplies accurate information and agree a manageable set of new assets.
What we can discuss
From brief to useful assets.
- Identify the audience, service and desired customer action
- Review existing copy and approved photographs or video
- Agree what needs creating, editing and review
- Prepare formats for the website and chosen channels
Planning the location
Agree any filming location.
Leeds City Council provides a contact route for filming on public highways. If video on a street forms part of the brief, we check the current guidance; privately controlled premises and photography-only work can involve different arrangements.
Working together
One clear scope.
We can discuss the brief and review material remotely. Photography and videography are available UK-wide; the location, access, travel, deliverables and timing are agreed for each project before booking.
Explore content creation →A useful question
Before we start.
Do you manage the publishing as well?
Content creation and ongoing channel management can be discussed separately or together, with responsibilities and approvals agreed in the scope.
A practical content plan
Make different trading locations clear
Leeds Markets distinguishes its Kirkgate, local and specialist markets. For a hypothetical trader using more than one venue, keep a current written list of confirmed dates and locations separate from product descriptions, so a venue change does not make the whole website misleading. Leeds Markets: trade on our markets →
A photographic set could include a reusable product detail and a separate location-specific image. Agree who checks the next trading date and when old posts should be removed. This example does not imply that Substance has worked with Leeds Markets or one of its traders.
Content creation / Leeds
Tell us what you need to show.
Share your existing website or social channels and the service you want to explain.