Plan around the visit
For a business with a premises, agree which details are needed: actual opening times, booking arrangements, location and accessibility information you have checked. Avoid promising facilities that have not been verified.
Website design / Leeds
Build a more useful website for your Leeds business.
From a first introduction to an enquiry, make it easy for customers to understand your services.
Discuss your website →Start with the brief
A site built around your customers.
We start by identifying the customer’s journey. Does someone need to compare services, ask for a quote, find a premises or make an appointment? Those answers shape the pages, the information on them and the most helpful contact options.
Website briefing and reviews can take place remotely. Photography and videography are available UK-wide, with travel and production agreed for each project.
The decisions that matter
Give people a useful next step.
Plan around the enquiry
For a contractor, supplier or business that visits customers, a service page can describe the work undertaken, the areas genuinely covered and the information needed for a first conversation.
Review on smaller screens
We design for mobile and desktop and check that key text, service information and contact links remain usable across screen sizes. More complex booking or commerce features are scoped for the particular project.
Leeds / Local context
Think about the customer journey.
Leeds Markets publishes detailed visitor information for Kirkgate Market, including its main entrance, transport options and accessibility. That is a useful reminder that businesses expecting visitors may need more than a postcode: directions, opening information and a contact route can help customers plan. Leeds Markets: plan your visit →
We will plan the website around your own customers, services and the way you work.
A practical website brief
Turn directions into a usable visit plan
Imagine a retailer whose customers enter a large market from several streets. The business can name its own stall or unit, explain the most useful entrance and offer a phone route if someone needs help. These are hypothetical details to agree with the trader, not directions to an actual client.
A map can supplement written directions, but should not be the sole source of access information. Ask the business to check its own opening arrangements and any accessibility details; keep those details and its Google profile consistent when they change.
Before we start
A few practical questions.
Can the site use our existing photographs?
Yes, where you have the rights to use them. We can review the material you have and discuss any gaps, including whether new photography is needed.
Can you also help with Google visibility?
Yes. We can discuss your existing Google Business Profile, local search and how your website supports your actual services. Google determines eligibility, verification and rankings.
What happens after the first conversation?
We discuss the scope, the pages and content needed, who supplies material, review stages and the next steps before agreeing the work.
Substance Digital / Leeds
Tell us about your website.
Share your business, your current site if you have one and what you would like to improve.